Bed and Breakfast Supplies

Look at the beauty of the soap with the pattern of an apple blossom handcrafted into the soap.  Click here to browse my handmade natural soaps...

You've probably read about how your sense of smell is the sense that has the strongest memory recall. It's known as the Proust Effect. Use your favorite search engine and do a search using the terms
"smell memory recall" or "Proust Effect". Don't use the quotes when you actually type the words into the search box. You will soon see evidence for yourself that your sense of smell is the most powerful sense for imprinting memories on the brain and for triggering memories.

My suggestion is simple. You capitalize on the power of the sense of smell to imprint and evoke memories to effectively market your bed and breakfast. This is how you do it:

• Select one or more of my natural soaps that best represents the name or theme of your bed and breakfast in terms of appearance and fragrance. If you can, choose a common fragrance. I'll explain why later. Customize the packaging to include your logo, a picture of your bed and breakfast, whatever is distinctive and memorable. If you don't see a soap that suites your needs perfectly, I can develop one for you. I can take an existing soap and change the coloration if you want. The only thing that I absolutely will not do is compromise quality or use an ingredient that's not 100% pure and natural.
   
  Assume that your Bed and Breakfast's name is "The Apple Inn Bed and Breakfast" (yes, I picked and easy one) and consider how this approach would work. You might use my Apple Blossom Soap. Or you could use my Apple Pie Soap. The label - "Apple Inn Handmade Natural Soap". That's one more reinforcement for remembering your bed and breakfast's name.
• Use a linen spray with that fragrance in the room. Memory association of the bed and breakfast and the fragrance will begin the minute your guests enter the room. Many of my soaps already have a companion linen spray or I can develop a new linen spray.
• Use the usual smaller bars of natural soap in the rooms. Now having stayed in bed and breakfasts myself and no stranger to traveling, your bath or shower is important. You look forward to it. The soap? I remember a lot of times it was some kind of French Milk Soap. It was OK, but not memorable. Not distinctive. Not unique. Nothing to tie the soap to the bed and breakfast.
   
  We want to associate the appearance and fragrance of the soap with the bed and breakfast.
• Your guests will be impressed by the beauty of our soap. It's something different than the usual bed and breakfast offering. Blackberry Creek Soap is incredibly beautiful - not just plain white. But it's not only beautiful but beautiful and impressive in a way that further reinforces your bed and breakfast's name or theme. When you browse through our web site you will see why there simply isn't more beautiful natural soap.
• Blackberry Creek Soap feels great to use because of the way it moisturizes your skin. Not all natural soap is created equal and your guests will notice the difference. It's the healthiest natural soap you'll find. And because it's manufactured by people who have ultra sensitive skin for people with sensitive skin, Blackberry Creek Soaps are suitable for all your guests.

• Click here or on the picture above to see a larger picture of the bed and breakfast gifts above. The pictures above show the Blackberry Creek Soap name and logo. While you could take this option we strongly suggest that the labels display your bed and breakfast's name and logo.
  The gifts shown above are inexpensive but worth a fortune in terms of imprinting your bed and breakfast's name on your guests memory. Gifts add the ultimate finishing touch to your guests' memorable stay.

  Surprise your guests at checkout with a small gift basket or box with a bar of the same natural soap they were using during their stay and possibly a soap dish. You want it to be a surprise so you don't advertise the fact that guest get a gift at checkout. Everyone enjoys getting a surprise gift. Everybody enjoys getting something for free even if they drove up in a Rolls Royce. It's just human nature. And since the gift is a bar of soap they're probably going to use it. Young or old. Rich and not so rich. Everyone uses soap and they've already experienced this soap. A natural soap bar lasts for at least 30 days. Every time they use the soap its appearance and fragrance reinforces your bed and breakfast's name and strengthens the memory of their stay. The reason you include a soap dish is because the soap will last up to 50% longer using our soap dishes.
• The best fragrance to choose is a common fragrance because when the fragrance is encountered again the memory is automatically evoked of your bed and breakfast and further reinforces the name and the experience. That's important even if the person doesn't actually vocalize anything about the bed and breakfast every time.
   
• Follow up in nine or 21 months by sending a small bar of soap along with an invitation to stay at your bed and breakfast again. You know your guests better than I could possibly predict with regard to the best timing of the follow up process. The reasoning for the nine to 32 months timing was that people tend to take their vacations at the same time of the year. I am attempting to catch them at a time when they may be planning their next vacation.

It's simple. It's inexpensive. It works. Ever body benefits.

• It works for your guests because they have a great experience at your bed and breakfast and may be introduced to the incredible, healthy benefits of handmade natural soap.
• It works for you because the memories of your bed and breakfast's name and great qualities are imprinted in their minds. You've heard your guests talking to other guests around breakfast or dinner table about inns they have stayed at in the past. They remember a special food. They remember they town the bed and breakfast was inn. But they can't remember the name. My goal is to remedy that problem so your bed and breakfast's name rolls off their tongue to other potential guests.
• It works for me. Because once people try my Blackberry Creek handmade natural soap most times they'll continue to use it. Now we both have repeat customer and word of mouth advertising which everyone agrees is the best form of advertising.
  
  

  Click here to Order Bed and Breakfast Supplies and Gifts